Your website is in many cases, the first impression a potential customer may have of you. It is basically your 24/7 salesperson. If done right, a well done website can bring you a lot of business, so you can spend more time doing the work, and less time fishing for leads.
1. It has the wrong voice
This is an important point because what you have to say and how you say it is how you will be perceived. Remember, you are not there to explain yourself and your business when someone is searching online, so your message must be clear. A strong call to action and your story needs to shine bright.
2. You cannot update the content
Do you have to call a developer every time you need to make a change? Wouldn’t you love to do that quick change on your own? Guess what? This is within your reach! WordPress Phoenix Web Design is a perfect tool to build your new website because it is geared towards the end user being able to quickly and simply make content and image changes at will. Side note: all of my website design packages include training.
3. Features are not working properly
I often come across websites that have an error on the homepage because it is asking for flash to load. Flash used to be a popular method to add animation and movement to a website, however this is a feature of the past. No longer do we use Flash, mainly because you have to have the program installed to see it (and no one wants to take the time to download) and it does not work on mobile devices most of the time. It is essential that your ENTIRE website works perfectly on all devices.
4. Your design is old and outdated
Is your website still in HTML? Or perhaps its in a clunky, hard to use database like Joomla or Drupal. Even if your customer is not too savvy, the majority of people can spot an old, outdated website a mile away. This first impression is a bad one, and many times these people will not get past the homepage before they move on to find a business with a website that is more on trend and modern.
5. It is not responsive
This is an incredibly important feature because more than 60% of your traffic is likely to come from a tablet or smartphone. If your website is designed to only be usable with a desktop computer, you are in trouble. Not only are you losing a large chunk of traffic from people using tablets of phones, but google is also dinging your search ability points thus making it harder for you to rank organically.
6. It’s difficult to navigate
Many times this point goes back to having an outdated site. Do you have pages within your site that are not accessible through the main navigation? If yes, you have a problem. Every page within your site should be accessible though the main navigation. Having pages that are buried within pages is a big design no-no.