What Are the Best Promotional Giveaways

What Are the Best Promotional Giveaways

Who doesn’t enjoy free promotional giveaways? There’s something inherently enjoyable about getting an unexpected present, whether as simple as a fridge magnet or as delicious as a box of chocolates. Promotional items are valuable for small business owners looking to increase brand awareness and client loyalty. You also have the extra benefit of promoting your small business—nothing better than seeing someone wearing your brand on a T-shirt, right?

So, let’s discuss the best promotional giveaways that will remind your audience of your company or brand.

What Are the Best Promotional Giveaways

The best promotional giveaways fall into several categories. They are either functional, entertaining, memorable, or, ideally, a combination of the three. Furthermore, the best promotional giveaways are those people want to use and find enjoyable—all while reminding your audience of your company or brand.

However, choosing the perfect promotional materials to reflect your company may take time and effort. We have hundreds of goods that can be personalized with the art or branding you need to make your next event’s giveaway gifts stand out. With so many options, how do you even get started looking?

Top 10 Classic Custom Promotional Giveaways

Cotton T-Shirt

If you’ve ever witnessed a crowd go wild over a T-shirt cannon at a sporting event, you know that free shirts are a popular swag item. T-shirts led our list of the most popular promotional giveaways every year, and they remain a popular choice in 2024.

Bonus: People who wear your brand on their shirts promote you!


If you’re stuck, go with a classic. Pens are convenient to carry and will likely be used frequently. It’s worth mentioning, however, that they are more popular among older Americans (63%) than Generation Z (36%).

Water Bottles

If you’ve observed how many people take water with them throughout the day, you’ll know that plastic bottles are out and attractive; reusable water bottles are in. Give your consumers the gift of hydration and a branded item they can carry wherever they go.


Given how many individuals begin their day with a mug filled with their preferred morning beverage, it’s understandable that they’d like to receive a complimentary one. 

Tote Bags

Like T-shirts, totes are an excellent approach to increasing brand exposure since they will be visible to potential buyers. They’re also a popular substitute for plastic supermarket bags.

Promotional Products


Calendars often take prominent positions in peoples’ homes and offices, which means potential customers could be exposed to your brand daily if they have a lovely calendar to hang on their walls or leave on their desks. 


Umbrellas might seem like an unexpected product for the top ten, but about 30% of our respondents say they’d like to get one from a brand.

Canvas Pouch

Small pouches are popular promotional giveaways, particularly during events and conferences. A well-made pouch like this will be used repeatedly, ensuring your brand is recognized and remembered.


Hoodies and sweatshirts, the cold-weather alternative to T-shirts, function as a wearable billboard for your company.

Pop Sockets

Yes, pop-sockets are still prevalent in 2024! They remain one of the most popular promotional items. We like this version because it is entirely adjustable and made to last. It works with any smartphone.

In 2024, cutting through the din and getting your business noticed will need some inventiveness. Creative custom promotional products are an excellent way to draw attention to your company or organization!

All the Way Up Promo is here to help! We have compiled a list of our favorite promotional product ideas for 2024. These include classic swag, always in vogue, and more unusual goods popular among top corporations this year.